Pilot is the entry plan: the Core 6 — six connected workflows that cover the path from a stranger finding you to a booked, reviewed, measured job. Current pricing is on the pricing page.
The Core 6
- Lead capture (website chat) — a disclosed AI assistant on your website that answers approved questions and collects contact details into your CRM.
- Instant response (AI voice agent) — a dedicated AI phone line that answers when you can't, with the AI disclosure up front. You connect it by forwarding your number.
- Booking — the embeddable booking widget plus in-call booking requests, feeding your bookings calendar.
- Follow-up (CRM) — one lead inbox and pipeline, with a draft follow-up sequence you review before anything sends.
- Reviews — post-job review requests to eligible customers and AI-drafted responses, under your approval policy.
- Proof (analytics) — leads, bookings, and recorded payments in one report, computed from your real records only.
What "included" honestly means
Purchase prepares each workspace automatically, but prepared is not live. Each workflow has its own readiness controls — the phone line needs forwarding, the widget needs embedding, follow-up needs your approval, review requests need customer data. The dashboard shows true per-service status rather than pretending everything switched on at checkout.
What Pilot does not include
Managed lead-generation, managed SEO, managed email expansion, and the broader managed-growth catalog belong to higher tiers. If a feature page tempts you, the billing article covers how prorated upgrades work.
The guarantee that backs it
Pilot's risk reversal: "If Otto doesn't book you a single job in your first 30 days, that month is free." Plus the standard 60-day money-back guarantee on eligible subscription fees.