Brand Guidelines
Everything you need to represent Sovereign AI consistently.
Logo
The Sovereign AI logo comes in three variants: mark, wordmark, and logotype. Use the version that best fits the context while maintaining legibility.
Mark — Gradient
Mark — White
Mark — Dark
Wordmark — Gradient
Wordmark — White
Wordmark — Dark
Logotype — Gradient
Minimum Size
The logo mark must never be rendered smaller than 16 px in height.
Clear Space
Maintain clear space equal to 1x the mark height on all sides.
Restrictions
Do not stretch, rotate, or recolor the logo outside of the provided variants.
Download Assets
Color Palette
Our dark-first palette combines a vibrant primary blue with an accent teal, anchored on deep backgrounds for maximum contrast.
Primary Gradient
135deg, #4c85ff → #22d3a1
Typography
Three typeface families cover every context: display headings, body copy, and technical content.
DM Sans
Used for body text, UI labels, and general prose
The quick brown fox jumps over the lazy dog.
Plus Jakarta Sans
Used for headlines and hero text
The quick brown fox jumps over the lazy dog.
JetBrains Mono
Used for code snippets, data labels, and technical values
The quick brown fox jumps over the lazy dog.
Tone of Voice
How we sound is just as important as how we look. These principles guide every piece of copy we write.
Authoritative
We speak from deep expertise. Numbers, proof, and specifics replace vague claims.
Technical
We respect our audience's intelligence. Precision over hand-waving.
Results-Driven
Every sentence earns its place by pointing toward a measurable outcome.
Accessible
Complex ideas in plain language. No jargon for jargon's sake.
Writing Examples
Do
“16 AI systems generate leads 24/7”
Don't
“Our amazing revolutionary game-changing AI...”
Do
“93% of calls answered automatically”
Don't
“We answer most of your calls”
Do
“Live within 48 hours”
Don't
“Quick setup”