AI-Powered Lead Generation for Contractors
Lead generation is not a tool you buy — it is work someone has to do every day. We do it for you: an AI front desk that captures, responds, books, follows up, requests reviews, and reports the proof, with a human reviewing customer-facing work. Each workflow runs only after its access, consent, approval, routing, and test gates pass.
Month-to-month Pilot. Published 60-day refund terms.
How AI Supports Lead Workflows
Contractors can use marketplaces, agencies, owned channels, referrals, or a mix. Marketplace distribution, agency scope, pricing, contracts, and lead ownership vary, so verify the current terms directly and compare them with your own cost, response, quality, close-rate, and collected-revenue data.
Sovereign is an AI-native agency: our team runs the configured workflows for you and makes their state visible in one command center, so you see what ran instead of operating it yourself. Voice, chat, ads, SEO, reviews, email, and SMS have different setup, consent, budget, provider, and approval requirements.
The intended operating loop is capture → response → booking request → CRM follow-up → review request → proof. Actual demand, completion, revenue, and channel relationships must be measured from the customer's records rather than assumed.
Six Connected Acquisition and Response Paths
This is the possible scope and evidence boundary for each path, not a lead-volume or cost forecast.
AI Voice Agent
Phone CallsAfter number routing, consent, approved scripts, escalation, and testing are complete, voice can cover configured missed-call and overflow paths. Requests remain unconfirmed until the connected system verifies them.
Evidence to track
Measure actual calls
Cost evidence
Use actual total cost
Readiness
Setup + consent required
AI Website Chatbot
Website VisitorsAfter installation and testing, the chatbot can answer approved service questions, capture contact details, and create booking requests without inventing price or availability.
Evidence to track
Measure actual chats
Cost evidence
Use actual total cost
Readiness
Install + test required
Google Ads (Search & LSA)
Paid SearchAd management is an expansion scope requiring account access, separate spend, policy review, conversion tracking, approved copy, and the applicable human-approval setting.
Evidence to track
No volume promise
Cost evidence
Calculate from spend
Readiness
Access + budget required
Local SEO
Organic SearchManaged SEO is an expansion scope requiring site and profile access, publishing approvals, dated evidence, and ongoing review. Search visibility and rankings are not guaranteed.
Evidence to track
No volume promise
Cost evidence
Include labor + tools
Readiness
Evidence over time
Review Generation
ReputationAfter an eligible job event is configured, the workflow can send approved review requests without review-gating. It does not guarantee review volume, rating, ranking, or demand.
Evidence to track
Track eligible requests
Cost evidence
Not a lead forecast
Readiness
Job event required
Email & SMS Campaigns
Database ReactivationApproved email and SMS campaigns can run only for permissioned recipients after provider, suppression, quiet-hours, content-review, and unsubscribe controls pass.
Evidence to track
Measure actual replies
Cost evidence
Include provider cost
Readiness
Consent + provider required
Channel-by-Channel Measurement Framework
Replace every placeholder with your own consented and attributable data.
| Channel | Quality evidence | Cost evidence | Constraint | Evaluation use |
|---|---|---|---|---|
| AI Voice Agent | Measure | Use actual cost | Routing-dependent | Configured overflow |
| Google LSA | Measure | Use actual spend | Demand + budget | Verify account fit |
| Google Search Ads | Measure | Use actual spend | Demand + budget | Verify account fit |
| Local SEO | Measure | Include total cost | Market-dependent | Longer evidence window |
| Website Chatbot | Measure | Use actual cost | Traffic-dependent | Configured site capture |
| Email/SMS | Measure | Use actual cost | Consent-dependent | Permissioned contacts |
| Facebook Ads | Measure | Use actual spend | Demand + budget | Verify account fit |
60-Day Money-Back Guarantee
Otto is designed to compound across six lead channels, but real-world performance depends on your market, trade, spend level, offer, and execution — not just the team running it. Instead of promising a specific lead count we can't verify up front, we give you a floor: If Otto doesn't book you a single job in your first 30 days, that month is free. On top of that, you get 60 days to evaluate the service in your market with eligible subscription fees covered by the published policy. Ad spend, third-party costs, and some setup work are excluded, and no lead, booking, revenue, savings, or ROI outcome is guaranteed — the floor is a floor, never a rate.
During your AI Business OS audit, we walk through your specific market size, competition level, current online presence, and projected channel economics so you can see what Otto is built to do for a contractor in your situation. You'll see the dashboard, the attribution data, and the playbook before you commit a dollar.
If Otto is not a fit after two full billing cycles, you can cancel under the 60-day money-back policy. No fine print, no lock-in contract. You evaluate the real system on your real data in your real market — and keep the option to walk away.
What the guarantee covers
- Eligible subscription fees covered for qualifying new subscriptions
- Month-to-month billing — no long-term contract
- Cancel anytime from your dashboard
- Ad spend, third-party costs, and some setup work excluded
Build Your Planning Scenario
Every contracting business is different. Use the calculator to test your own lead, close-rate, job-value, and cost assumptions. It does not supply market benchmarks, predict results, or calculate accounting profit.
User-Controlled Scenario
Enter your own operating assumptions and review the arithmetic with explicit limitations before making a budget decision.
Open the Scenario CalculatorHow we earn your trust
We're new enough that we haven't stacked our site with testimonials. Here's what we commit to every contractor on day one instead.
Attribution stays evidence-based
Configured sources and events can be traced through the dashboard. Unknown attribution remains unknown, and a booking is not counted as revenue without a verified payment record.
See the product before you pay
Use the public demo and strategy call to inspect the interface and Pilot scope. A demo proves the product surface, not customer results or your tenant's setup readiness.
Published 60-day policy
Qualifying new subscriptions can request eligible subscription fees under the published 60-day policy. Exclusions apply, and outcomes are not guaranteed.
Lead Generation FAQ
Are these exclusive leads or shared with other contractors?
Sovereign records prospects captured through the customer-owned or customer-authorized channels configured for that tenant. Lead ownership and distribution on any marketplace vary by product and agreement, so verify those terms directly rather than relying on a blanket comparison.
What does Otto count as a 'qualified lead'?
A qualified lead is someone in your service area who has a genuine need for your services and has provided their contact information or booked an appointment. Your dashboard classifies every captured interaction and lets you tag spam calls, wrong numbers, salespeople, or out-of-area inquiries so they do not pollute your pipeline data. The definition is transparent and fully visible in the dashboard — no black-box accounting.
How is this different from buying leads on HomeAdvisor?
Lead marketplaces and an owned operating system solve different problems. Marketplace lead-sharing, ownership, and fees depend on that provider's current terms. Sovereign focuses on customer-controlled or customer-authorized channels, first-party records, and attributable workflow data. The Pilot verifies which assets and accounts you control before anything is represented as owned or portable.
What if my market is highly competitive?
Competition makes reliable response, qualification, and measurement more important—not guaranteed. The audit reviews available public signals and your current workflow. The Pilot then tests configured response paths, human handoffs, delivery, and attribution on your real tenant before any speed or outcome claim is made.
How many leads can I realistically expect?
Lead volume depends on your trade, market, service area, competition, budget, offer, channel access, and response operation. The audit can show labeled planning scenarios; it does not predict a result. The Pilot establishes a baseline and measures actual qualified inquiries and attributable outcomes. The published 60-day policy covers eligible subscription-fee requests under its terms, not lead volume or ROI.
Explore by Trade
Lead generation strategies tailored for your specific trade.
See What Otto Can Do In Your Market
Start with a free audit. We'll analyze your market, your competition, and your current online presence, then walk you through the work your AI front desk would run so you can decide whether hiring it is a fit — before you commit a dollar.
No credit card required. Eligible subscription fees are covered by the published 60-day policy; exclusions apply.