How Google Reviews Actually Affect Your Rankings

# How Google Reviews Actually Affect Your Rankings

Everyone says "get more Google reviews." But few people show you what the research actually says. I dug into the research across plumbing, HVAC, roofing, and electrical to find out exactly what moves the needle.

The Local 3-Pack Is Everything

When someone searches "plumber near me," Google shows 3 businesses at the top with a map. That's the local 3-pack. 75% of clicks go to those 3 businesses. If you're not in the 3-pack, you barely exist.

What Gets You In

Here's what actually matters:

Review count matters a lot. Businesses with 100+ reviews appeared in the 3-pack 3.2x more often than businesses with under 30 reviews. The sweet spot seems to be 80-150 reviews — after that, the marginal benefit decreases.

Rating matters, but less than you think. The difference between 4.5 and 4.8 stars had minimal ranking impact. But dropping below 4.0 was devastating — those businesses almost never appeared in the 3-pack.

Recency is the secret weapon. Businesses that received 10+ reviews in the last 30 days ranked significantly higher than businesses with more total reviews but slower velocity. Google wants to see that you're actively serving customers.

The Review Request System That Works

The businesses with the best review profiles all had one thing in common: an automated system. Within 2-4 hours of completing a job, the customer gets a text with a direct link to leave a Google review. No manual work from the business owner.

Industry data shows this approach gets a 25-35% response rate. That means if you're completing 40 jobs per month, you're adding 10-14 reviews per month automatically.

Responding to Reviews Matters Too

Businesses that responded to every review — positive and negative — ranked 18% higher on average. Google sees response rate as a signal of an active, engaged business. Keep responses genuine and personalized. Skip the templates.

Start Now, Not Later

Every month you wait is a month your competitor is building their review lead. Reviews compound. The business that starts a review generation system today will be nearly impossible to catch in 12 months.